Here at Yellowwood, we believe that a website can only be powerful if potential customers can find it. (That’s probably why most other companies charge quite a bit extra for marketing services.) With that in mind, all websites that we design come with the following online marketing assistance:

• Easy to follow information to register your business with Yellowpages.com, Google Maps, Yahoo! Local Listings, MerchantCircle.com, and more. This will establish the fundamentals for a successful site.
• Search Engine Optimization: mechanisms will be placed in your website, among other things, that will promote a good ranking with major search engines.
• We will setup and help you understand analytics reports that display who is looking at your website, how often, where they are from, and many other demographics.

Sending e-mail newsletters is one of the most cost-effective ways to stay in touch with your clients, customers and prospects. Regular updates will help you retain customers and drive traffic to your site, and when you develop a new product or expand, communication with your client base is only an email away. An appealing and strong newsletter will prompt the reader to take action and engage with your business, and we can help you design a great one.

We will not only design a top-notch template for your business, but we will also make sending it out a breeze. We will integrate a function into your website that allows you to collect new emails easily and can offer your business a simple way to send mass emails to your customers.

Pay per click advertising is a powerful tool for driving traffic to your website while staying in your budget. At it is best, pay per click advertising targets the right customers in the right context, but it has to be set up and managed properly. Here at Yellowwood we are well versed with Adwords and are currently working towards becoming an Adwords Qualified Company from Google. We will help you set up an Adwords Campaign for your website and will train your team to utilize this campaign and the Google Business Center.

We partner with a data company that focuses on direct mail marketing lists, marketing analysis, and socio demographic information. In other words, they can find your customers and run a direct mail (or e-mail) campaign from start to finish. These guys can really synthesize data in a dynamic and useful manner. We will work with them to create and manage a marketing campaign that attracts customers to your business. Please contact us for more information.